After designing several mocks and after several rounds of design reviews with the business owner and the team, I created the above final design of the landing page, services page and the FAQ page.
Outcomes
Realized a 40% enhancement in website performance, resulting in accelerated loading times and heightened responsiveness.
Enhanced accessibility and SEO rankings to 97% and 92% respectively.
Implemented a contact form enabling customers to reach out to the business — garnered 2 service inquiries within 48 hours of website launch.
Incorporated FAQ pages to apprise customers of pandemic-related restrictions.
Research Phase
The website was set up to provide customers information about the business, the services they provided and the contact information in order to set up an appointment. However, the website had very little information and the only means to book an appointment was through phone calls or emails.
Here is a user pathway that was sketched based on the discussion with the business owner regarding ways a potential customer can contact the business to research about them or book an appointment
Summary
The challenges presented by the pandemic compelled this small business to adjust their tactics and fortify their online presence
Aldershot Dental is a dentistry located in Burlington, Ontario, right near the waterfront of Lake Ontario. It is owned by Melanie Bianco, a Registered Restorative Dental Hygienist with more than 18 years of experience, and managed by Kimberly Dobson, who has over 20 years of customer service and management experience. The dentistry's staff work to provide the community with quality dental services to support families in maintaining great oral hygiene.
Project Overview
Tasked with revitalizing Aldershot Dental's online presence during the COVID-19 pandemic, I led a team to redesign their website, resulting in a 40% improvement in performance and a 92% SEO ranking.
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Client : Aldershot Dental Hygiene
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Timeframe : 4 weeks
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My Role : UI/UX Designer and Web Developer.
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Team : UI/UX Designer, Graphic Designer, Social Media Manager and Content Writer.
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Tools : Figma (Prototyping and Wireframing), Wix(Web development), Lighthouse(Benchmarking and Testing)
Problem Statement
The existing website lacked essential information, had inconsistent branding, and offered no online appointment scheduling, leading to decreased user engagement.
Process
Research : Through a comprehensive UX audit, I identified key user pain points, such as difficulty finding service information and booking appointments. Customer journey mapping revealed a need for a more intuitive navigation system.
Design and Ideation : I introduced an online booking system to streamline appointment scheduling, redesigned the website with a modern aesthetic to enhance user experience, and optimized images to improve loading times.
Development and Testing : Utilizing Wix for development, we conducted user testing with 50 users, gathering feedback that led to iterative improvements. The final design achieved a 40% increase in website performance and a 92% SEO ranking.
Outcome
The redesigned website resulted in a 40% improvement in performance, a 92% SEO ranking, and facilitated two service inquiries within 48 hours of launch.
Design and Ideate Phase
I compiled a list of strategies to alleviate user pain points when interacting with the website for gathering information and contacting the business. Here are the ideas:
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Implement a booking management system to allow customers to schedule services.
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Provide comprehensive information about the services offered.
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Integrate a chatbot to offer additional information and support.
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Optimize images to improve website loading speed.
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Add social media links to showcase examples of th
Seamless Dental Hygiene Booking & Updates
A website that allows patients to schedule dental hygiene appointments effortlessly while staying informed with the latest COVID-19 business updates.
Here is the screenshot of the Lighthouse test results, which assess the website's performance.
Develop and Test
Finally, I developed the website based on the mockups. The business owner was extremely pleased, expressing that we did an amazing job. The owner shared the website link with 50 users for testing, and the feedback was overwhelmingly positive; users found the website clean and easy to navigate. As a result, the owner received two new form submissions from potential clients.